Samsung Wallet
Times Square Billboard Motion Graphic
A high-impact out-of-home campaign designed for New York City’s Times Square to boost brand awareness. The motion graphic highlighted core product features—payments, transit, mobile ID, boarding passes, event tickets, and more—through bold colors, clean iconography, and light motion design.
From ideation to final execution, the goal was to cut through the visual noise of Times Square’s crowded ad space with simple, memorable graphics and dynamic motion that brought the brand’s versatility to life.
Mastercard Transit Campaign
A co-branded marketing campaign in partnership with Mastercard, promoting Samsung Wallet as a seamless way to pay for public transit. Riders in high-transit cities like New York City and Chicago were encouraged to tap and ride using Mastercard in Samsung Wallet, with incentives such as free rides.
The campaign spanned multiple touchpoints to maximize visibility and engagement, including:
Bus exteriors for high-traffic street-level impact
Subway interiors and station stands for daily commuter reach
Digital in-app promotions for contextual, direct-to-user engagement
From concept to execution, the design balanced Mastercard’s iconic branding with Samsung Wallet’s product story—ensuring consistency across OOH, print, and digital formats while driving awareness of mobile transit payments.
Marketing Emails
Designed and produced a series of marketing emails to drive user engagement with Samsung Wallet. Campaigns included onboarding flows to encourage sign-ups and card registration, new feature announcements, partnership promotions, and product education. Each email balanced clear messaging with bold visuals to align with brand identity while motivating users to take action.
In-app Banners
Designed in-app banners within the Samsung Wallet Perks tab, the primary channel for direct user communication. Content ranged from weekly merchant cashback deals to campaign promotions, new feature launches, and device marketing.
